the discreet charm of the mystic bourgeoisie

Not only is Deep-Ack about to invade the neighborhood, these... people are already here (in Broomfield, CO, not more than five miles away). I sense a deep cleavage in the Force. Lifestyles of Health and Sustainability (LOHAS) describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers. Here's a handy little chart these folks have put together. Sustainable Economy green building and industrial goods, renewable energy, resource-efficient products, socially responsible investing, alternative transportation, environmental management US Market--$76.47 billion Alternative Healthcare health and wellness solutions, acupuncture, homeopathy, naturopathy, etc., holistic disease prevention, complementary medicine US Market--$30.7 billion Healthy Lifestyles natural, organics, nutritional products, food and beverage, dietary supplements, personal care US Market--$30 billion Personal Development mind, body and spirit products such as cds, books, tapes, seminars, yoga, fitness, weight loss, spiritual products and services US Market--$10.63 billion Ecological Lifestyles ecological home and office products, organic / recycled fiber products, environmentally friendly appliances, eco-tourism and travel US Market--$81.19 billion Is further comment really required? However, you can also view a couple way-fun, super-scary videos here. PLUS: if you found that intriguing, you might also enjoy the Spiritual Marketing web site, where Linda Berry (pictured left) will help you "create marketing and networking programs that increase business with emphasis on vision for the future. Specializing in spiritual, metaphysical and holistic businesses..." And featuring the not-to-be-missed Marketing 101 Zentrepreneur Business Mixer!

the cultural creatives: how 50 million people are changing the world do you "give a lot of importance to helping other people and bringing out their unique gifts?" do you "dislike all the emphasis in modern culture on success and 'making it,' on getting and spending, on wealth and luxury goods?" do you "want to be involved in creating a new and better way of life for our country?" if you answered yes to all three of these questions -- and at least seven more of the remaining 15 in paul ray and sherry anderson's questionnaire -- then you are probably a cultural creative.

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