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By ordinary standards of laboratory research, i.e., of rigorous and controlled research, this simply was not research at all. My generalizations grew out of my selection of certain kinds of people. Obviously, other judges are needed. So far, one man has selected perhaps two dozen people whom he liked or admired very much and thought were wonderful people and then tried to figure them out and found that he was able to describe a syndrome -- the kind of pattern that seemed to fit all of them. These were people only from Western cultures, people selected with all kinds of built-in biases. Unreliable as it is, that was the only operational definition of self-actualizing people as I described them in my first publication on the subject.

Abraham Maslow
The Farther Reaches of Human Nature

The surest way to make a monkey of a man is to quote him.

Robert Benchley
My Ten Years in a Quandary and How They Grew

The following is verbatim from businessballs.com. [no comment] Maslow's Hierarchy of Needs in advertising To help with training of Maslow's theory look for Maslow's Hierarchy of Needs motivators in advertising. This is a great basis for Maslow and motivation training exercises: Biological and Physiological needs - wife/child-abuse help-lines, social security benefits, Samaritans, roadside recovery. Safety needs - home security products (alarms, etc), house an contents insurance, life assurance, schools. Belongingness and Love needs - dating and match-making services, chat-lines, clubs and membership societies, Macdonalds, 'family' themes like the old style Oxo stock cube ads. Esteem needs - cosmetics, fast cars, home improvements, furniture, fashion clothes, drinks, lifestyle products and services. Self-Actualization needs - Open University, and that's about it; little else in mainstream media because only 2% of population are self-actualizers, so they don't constitute a very big part of the mainstream market. [emphasis mine]

maslow is best known for his hierarchy of needs topped off by self-actualization

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